Home

With the thousands of marketing and website companies out there, very few actually specialise in independent opticians.

Working in practices in South Wales for over 20 years in various roles, from an optical adviser, dispenser, customer service trainer, marketing and managing a private ophthalmologists practice, I’ve had invaluable insight into the industry. One thing I’ve noticed is marketing and competing with the large multiples feels almost like an a pointless task and a waste of money. But, while the big guns have their target customer base so do you! More and more people are switching to online purchasing and trying to keep the independently run practices afloat is tough. Marketing and business development is a job you  just never find time to do. We totally understand that the day to day running of a practice, along with keeping the customer care and service at a premium is a tricky one. But it’s not really at all, this is where we can help!

Why choose VJW?

We can take the pressure off finding the time to source and test new avenues of revenue.

We can offer a bespoke plan for your practice, considering the staffing structure and patient client base you have, while increasing..

Patient retention

Increasing dispensing value per patient

Improving customer experience

Practice efficiency

Customer service training

Data collection, and target marketing.

Special events

Rewarding customer loyalty

But ultimately, working together as a team to get the best results for your practice and its patients. Understanding the customer base, with all the difficulties that surround keeping the clinical side at the highest level while developing the retail side.